Unite Asia

Unite Asia is a Hong Kong based online music magazine focusing on Asia’s Punk/Hardcore/Metal scene.
My role for this project was for the functional customisation for the site to allow site visitors to submit music events happening around Asia, It was also vital for the system to have an approval process to ensure only related events are submitted. This was done using a combination of the following plugins as well as custom PHP script:

Website: UniteAsia.org


Around is Hong Kong based a cross platform tech startup that bridge the connection between individuals and local resources and businesses.
Link: Around


Logo Design


Website Design





Closeby was a product developed by the internal team at Myflat.hk (now known as Around) to help locals connect with the neighbourhood businesses, to encourage local communities. The pilot program was focused in Kowloon City first.
My role was to help develop the user experience and user interface design for the app and landing site.

Landing Page for CloseBy

Icon design for CloseBy


About Myflat.hk (now known as Aroundhub.com)

Myflat.hk is a neighbourhood social network that has been built for people who call Hong Kong their home. It is a platform that connects real neighbours who can support each other within their communities. I was fortunate enough to be part of the founding team, responsible for designing and developing many of the website’s HTML structure for efficient responsive CSS behaviour.

Project Brief

To research, analyse and design the landing page for the startup company Myflat.hk.

Working closely with the CEO and CTO team to understand their business needs and design a landing page that will help users to understand how Myflat.hk will help them with their daily lives as part of their local community.

A part of the tasks was to also go out and speak to as many potential users as possible to understand what their needs and wants are.

It was also critical that the end product was both visually appealing to help boost user confidence in the site and be technically feasible for the development team to create.

Website: Myflat.hk

Research and Analysis


Resulting Design

Home page design

Mobile view


Lets Selfie Marketing Campaign

Problem: Increase brand awareness for Myflat.hk and celebrate the launch of HK’s cult classic original movie “The Midnight After” (那夜凌晨我坐上了旺角開往大埔的紅VAN)
Solution: An online campaign to encourage brand recognition and user involvement. In correspondence to the theme behind the movie being based around a red minivan, we challenged our fans to get as many friends as possible to take a group selfie on public transport.
To win the movie tickets, user must upload their entry onto facebook and tag the friends involved to help the campaign spread amongst those friends with the participants.
The result: A pleasant number of entries were made for our fun and creative competition, with the winning entry having 16 participants taking the winning photo together on a minivan.

Campaign poster


卡士蘭 Nu Pharm

Client: 卡士蘭 Nu Pharm
Problem: To redesign the Nu Pharm website with a modern and luxurious look

mmtv Logo design

Client: mmtv 移动电视频道
Problem: A logo for the China Shanghai based television company which broadcasts on a number of public transports such as local buses.
Solution: The following designs were created to celebrate the company’s modern innovative attitude in leading advertisement technology in China.


Client: Cancer Fund 香港癌症基金會
Mission: To develop the mobile friendly version of the campaign site celebrating HK Cancer Fund’s 25th anniversary. Website animation and videos must behave correctly on device of all sizes, from smartphones to tablet computers to accompany the main flash powered desktop site.

Estée Lauder Pure Color

Estée Lauder Pure Color Lip Sticks APAC facebook campaign. To develop ideas, storyboards, visual designs and campaign mechanism. This facebook application was used in other 5 Asian countries to promote the launch of Estée Lauder’s new line of Pure Color Lip Sticks in 2011. It is based on a voting mechanism to find out which color is the most popular and what the color say about the player.

eDM design to accompany facebook campaign

Estée Lauder Microsite Game

Estée Lauder CyberWhite 2011 Microsite Game for APAC. This project took over 4 months working first directly with Estée Lauder APAC headquarter in Hong Kong to develop basic game flow and later directly with 8 Estée Lauder regions (Hong Kong, Korea, China, Malaysia, Singapore, Japan, Vietnam and New Zealand)  to help launch localised version of the social collection game.
Role includes: Project management, Ideas development, storyboard design and flash development.


Gameflow Wireframe

Application flow wireframe from Chi-Wai Li