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UX & Product Designer

Chi Wai Li

Work I've done

Estée Lauder Microsite Game

Estée Lauder CyberWhite 2011 Microsite Game for APAC. This project took over 4 months working first directly with Estée Lauder APAC headquarter in Hong Kong to develop basic game flow and later directly with 8 Estée Lauder regions (Hong Kong, Korea, China, Malaysia, Singapore, Japan, Vietnam and New Zealand)  to help launch localised version of the social collection game.
Role includes: Project management, Ideas development, storyboard design and flash development.


Gameflow Wireframe