Size: XS

UX & Product Designer

Chi Wai Li

About by Chi

Hello, I’m Chi, UX Designer and frontend developer who recently just moved back to London from Hong Kong.

I’ve been working in the digital space for over 18 years of experience in roles ranging from Web Developer, UI/UX Designer to Project Manager. Although I can (and enjoy) design and code, I have been shifting my focus more toward the art of user-experience design for the past 7 years, as both in house designer and within digital agencies.

I’m proud to be a tech nerd, but likes to keep active with handstands and martial arts.


  • Have been working in web and tech scene for over 16 years
  • Handy with Figma, Sketch, Photoshop, and Illustrator
  • Familiar with HTML, CSS, SCSS, PHP and Javascript  
  • Experienced in startups, product development, UX and prototyping 
  • Was in one of the six Winning teams to win Google HK’s Entrepreneurship Program to visit Google Mountain View in 2014

The way I am

When I was 8 years old we moved from Hong Kong to UK. Not being able to speak English back then meant I became very sensitive to my surroundings, I had to read people. I also learnt to be very empathetic. I was constantly feeling helpless and misunderstood. I don’t want anyone to ever have to feel that way.


  • UX Design
  • Figma
  • Sketch
  • Adobe Photoshop
  • Adobe Illustrator
  • HTML / CSS
  • Fluent in English and Cantonese
  • Usability Research
  • WordPress
  • Responsive Design
  • PHP & MySQL
  • Rapid Prototyping
  • Javascript & jQuery
  • Axure
  • Google Analytics
  • Git & GitHub


Qualifications and Experience:

Personal Projects

  • UX Stamps – My first attempt at creating and selling a physical product with pleasantly positive feedback, sold $1,000 USD worth of units within days of soft launching a simple website.
  • Weekly “Top 5” Newsletter – A weekly newsletter I write to my friends and peers in the tech/design sector on the most interesting articles, videos, podcasts or tools I have discovered.
  • – for Sports and Fitness in Hong Kong, started as MVP experiment and had steadily grew over the past 2 years.
  • – A chrome plugin to supercharge YouTube, allowing you to speedup or rewind youtube videos
  • Hand Massage Acupressure App – My first ever mobile app written with Adobe Flex to teach users how to use acupressure on their hands for better health


Outside of design, I like to stay active. When I was little I’m definitely one of those kids who couldn’t sit still for long. Influenced by my Dad who practiced Kung Fu and watching far too many action films when I was little. I’ve been taking part in Martial Arts, Parkour, Tricking and Gymnastics since I was 16. I’ve always been fascinated by movement, jumping around and pushing the limit of my body.