I’m Chi (pronounced Chee), a London‑based Product and UX Designer with 20+ years of experience, and a dad of two. These days I’m focused on how AI‑enabled tools and workflows are reshaping product discovery, prototyping and delivery. I am currently working on 2 AI powered projects FigPrompt.com and RoastMyTrades.com

I’ve been designing since the days of Macromedia Flash and have always stayed close to the making side of design, building web and iOS apps along the way. I do my best work in large, complex problem spaces, especially data‑heavy products, fintech and design systems. I enjoy turning ambiguity into clear, usable and scalable product experiences.

I also believe a good sense of humour, paired with respect for others, goes a long way. It’s important we enjoy what we do.

Qualifications and Experience:

  • Dunnhumby / Senior Product Designer 2024 – Present
  • Floww / Senior Product Designer 2022 – 2024
  • IG.com / Senior UX Designer 2018 – 2022
  • CompareGlobal Group / Senior Designer 2016 – 2018
  • Business Four Zero / UX Designer [Contract] 2016
  • BBi / Designer & Project Manager [Contract] 2015
  • Aroundhub.com / UX & Product Designer 2014 – 2015
  • University of Kent / BSc Multimedia Technology & Design 2002 – 2005

Personal Projects

  • FigPrompt.com – An AI tool that generates Figma plugins from prompts. Designers describe a plugin in natural language and FigPrompt generates working code.
  • RoastMyTrades.com – AI trade review for beginner traders. Pairs uploaded trades with AI analysis as a coaching review or a humorous “roast” to help new traders spot behavioural patterns.
  • Jar of Awesome – iOS app built with SwiftUI. A place to store positive moments, shipped to the App Store.
  • UXstamps.com – Physical rubber stamps for rapid wireframing. A prototype video on LinkedIn turned into $500 USD in sales within days of a soft launch.

Skills

  • UX & Product design
  • Product strategy
  • User research
  • Design systems
  • AI product design
  • Prototyping & Frontend coding
  • Figma
  • Claude Code / Cowork
  • HTML / CSS / JavaScript / Git
  • Xcode / SwiftUI

Eligible to work in the UK without requiring visa sponsorship.

TL;DR

  • 20+ years of professional experience in design and tech
  • Expert with various design tools like Figma, Framer and Adobe CC
  • Familiar with HTML, CSS, and Javascript (Even without AI)
  • Experienced in startups, product development, UX and prototyping
  • I also believe a good sense of humour is vital for good work

Why design?

When I was 8 years old my family and I moved from Hong Kong to UK. Not being able to speak English back then meant I became very sensitive to my surroundings, I had to read people. I also learnt to be very empathetic. I was constantly feeling helpless and misunderstood. I don’t want anyone to ever have to feel that way. I want to use my craft to help others as much as possible.

The language barrier also meant I had to rely on the few tools I had to express myself, which turn out to be design and maths which eventually lead me down to becoming a designer

Kind Words from Colleagues

Silvia L

Senior UX Designer @CompareGlobal Group

He has been a constant source of positive energy, always taking the initiative to help out his team and other departments, volunteering ideas, looking for ways to improve work and the product, and to top off these good qualities, he also is an extremely talented UX designer.

Sebastien T

Senior iOS Developer @Floww

Chi is extremely approachable and friendly so was very easy to collaborate with, which is key to good team morale and efficiency. Chi pioneered user feedback in our team to guarantee that the designs we went with would be successful.

Francis H

Product Manager @Floww

He always considers the full user experience, is super-collaborative and is great at taking on board feedback. He’s also got such a positive attitude. I can’t recommend Chi highly enough, any company would be lucky to have him.