Hello, I’m Chi (Pronounced Chee), I’m a London-based Product Designer with 20+ years of experience across startups and scale-ups. I make complex, data-heavy products feel simpler to use, especially in fintech and analytics.

I own design end to end, from research and strategy through to prototypes I can build, not just draw. That means handoff rarely gets lost in translation. Lately, a lot of that work has involved AI.

Qualifications and Experience:

  • dunnhumby / Senior Product Designer 2024 – Present
  • Floww / Senior Product Designer 2022 – 2024
  • IG.com / Senior UX Designer 2018 – 2022
  • CompareGlobal Group / Senior Designer 2016 – 2018
  • Business Four Zero / UX Designer [Contract] 2016
  • BBi / Designer & Project Manager [Contract] 2015
  • Aroundhub.com / UX & Product Designer 2014 – 2015
  • University of Kent / BSc Multimedia Technology & Design 2002 – 2005

Personal Projects

  • FigPrompt.com – An AI tool that generates Figma plugins from prompts. Designers describe a plugin in natural language and FigPrompt generates working code.
  • RoastMyTrades.com – AI trade review for beginner traders. Pairs uploaded trades with AI analysis as a coaching review or a humorous “roast” to help new traders spot behavioural patterns.
  • Jar of Awesome – iOS app built with SwiftUI. A place to store positive moments, shipped to the App Store.
  • UXstamps.com – Physical rubber stamps for rapid wireframing. A prototype video on LinkedIn turned into $500 USD in sales within days of a soft launch.

Skills

  • UX & Product design
  • Product strategy
  • User research
  • Design systems
  • AI product design
  • Prototyping & Frontend coding
  • Figma
  • Claude Code / Cowork
  • HTML / CSS / JavaScript / Git
  • Xcode / SwiftUI

Eligible to work in the UK without requiring visa sponsorship.

Kind Words from Colleagues

Silvia L

Senior UX Designer @CompareGlobal Group

He has been a constant source of positive energy, always taking the initiative to help out his team and other departments, volunteering ideas, looking for ways to improve work and the product, and to top off these good qualities, he also is an extremely talented UX designer.

Sebastien T

Senior iOS Developer @Floww

Chi is extremely approachable and friendly so was very easy to collaborate with, which is key to good team morale and efficiency. Chi pioneered user feedback in our team to guarantee that the designs we went with would be successful.

Francis H

Product Manager @Floww

He always considers the full user experience, is super-collaborative and is great at taking on board feedback. He’s also got such a positive attitude. I can’t recommend Chi highly enough, any company would be lucky to have him.