UX & Product Designer - Chi Wai Li

My Work


Archives: Work

Floww – iOS app for investors

Designing the Floww iOS app for startup and fund investors, ensuring the app meets user needs and represents the brand effectively.

Floww.io – Startup onboarding

At Floww, I led the redesign of the startup onboarding process, reducing it from 30 steps to a streamlined journey and integrating AI to auto-generate company profiles from pitch decks.

IG.com – Client onboarding

Overhaul the client onboarding journey within the tightly regulated domain of leverage trading, to enhance the conversion rate from user sign-up to first trade.

IG.com – Costs transparency in trading

To enhance transparency on the IG platform, we enabled users to see how market changes affect returns based on their chosen instruments. The challenge was presenting this complex information simply and clearly, without overwhelming users, within a tight space.

Jar of Awesome – iOS app

IG.com – Interactive calculators and explainers

Cognitive biases app

CompareGlobal Group



Pelago Events

Willey Printing

Unite Asia

Estée Lauder Microsite Game

Bobbi Brown microsite