Designing a mobile app for private market investors
Investors today naturally expect to be able to keep track of their investments on the go. My task was to improve the design and branding of the Floww iOS app for investors, making sure it meets user needs and showcases the brand well.
Supporting startup founders to join out fundraising platform
At Floww, I led the redesign of the startup onboarding process, reducing it from 30 steps to a streamlined journey and integrating AI to auto-generate company profiles from pitch decks.
What if starting to trade is simple (but not too easy)? Client onboarding
Overhaul the client onboarding journey within the tightly regulated domain of leverage trading, to enhance the conversion rate from user sign-up to first trade.
IG.com – Costs transparency in trading
To enhance transparency on the IG platform, we enabled users to see how market changes affect returns based on their chosen instruments. The challenge was presenting this complex information simply and clearly, without overwhelming users, within a tight space.
Designing and developing the Jar of Awesome – my first paid iOS app
Developing interactive calculators and explainers to better explain what is trading
Cognitive biases app
CompareGlobal Group
UXstamps.com
GetFit.hk
Pelago Events
Willey Printing
Unite Asia
Estée Lauder Microsite Game
