CompareGlobal Group is a global leader in financial product comparison, operating platforms in 13 countries across three continents. Our platforms empower consumers by providing transparent, like-for-like comparisons of a variety of financial products including Credit Cards, Insurance, Telecommunications, and Mortgages.
During my two-year tenure at CompareGlobal Group’s technology division, Startech Asia, as a UX Designer, my responsibilities included:
- Leading the development of the “Customer Login Centre,” focusing on features that maximize value for end-users.
- Advocating for user needs in management-level meetings to ensure their voices are considered across the business.
- Designing and developing interactive front-end guidelines to ensure a consistent UI and design patterns.
- Conducting user research and presenting findings to product teams.
Customer Login Centre for SingSaver.com.sg and Samlino.dk
Objective: Explore the development of a customer login system that includes features such as saving application progress, personalized product recommendations, and document storage.
My Role: Conduct requirement gathering, stakeholder interviews, host brainstorming sessions, perform card sorting exercises, create early-stage wireframes, and generate user personas.
Outcome: Enhancements led to increased customer engagement and improved conversion rates, supported by abandoned cart emails.
Redesigning 13 websites – One size does not fit all
Objective: In the third year of operation, with monthly user sessions reaching 150k across 13 websites, we reevaluated our one-size-fits-all approach. This initial strategy was useful for testing market response, but needed reevaluation as we began to scale and increase revenue.
Challenge: Redesign 13 diverse websites to be both localized and maintainable from a single code base, with a focus on a flexible results page that can adapt to varying product metrics.
Solution: Transition our platform to function more like a Content Management System, allowing for customization. We collaborated with local teams to understand user needs and tested redesigned sections incrementally.
Establishing Core Principles: We set six core principles to guide our redesign process:
- Simplicity and speed, with an app-like feel
- Complete user journeys within 120 seconds
- Clear user guidance throughout their journey
- Balancing UX with SEO
- Personalizing the user experience
- Prioritizing mobile-first design
The Outcome
The redesigned results page significantly increased application clicks, with a 23.6% increase in applications made and a 9.75% improvement in page loading speed, measured three months post-redesign.
