Author of Imagine Jonah Lehrer share with 99% what it takes to be creative and how grit and hard work is just as important as finding inspiration.
He talks of what we should do to find those Ah-Ha moments, how companies can learn from cities and how persistance and love is the only way forward. An inspiring talk from expert in the field, I personally cannot wait to read his book, unfortunately I have a reading list I have promised myself I would stick to and this is currently #6. It makes it worst when Steve Job’s autobiography is #2, this could take some time. Never the less, after watching this talk, I am sure it would be worth the wait.