Designing a mobile app for private market investors
Investors today naturally expect to be able to keep track of their investments on the go. My task was to improve the design and branding of the Floww iOS app for investors, making sure it meets user needs and showcases the brand well.
Supporting startup founders to join out fundraising platform
At Floww, I led the redesign of the startup onboarding process, reducing it from 30 steps to a streamlined journey and integrating AI to auto-generate company profiles from pitch decks.
What if starting to trade is simple (but not too easy)? Client onboarding
Overhaul the client onboarding journey within the tightly regulated domain of leverage trading, to enhance the conversion rate from user sign-up to first trade.