I personally don’t use Moleskine notebooks, mainly because I’m cheap but I have to say I admire their products and branding. It is incredibly how far they have taken a simple notebook?
I saw their new ad for a new range of notebooks and it is incredible, they now have ones for musicians, one for rough sketches that tear off and ones for water colours. All so beautiful and well presented.

They are the perfect example of innovation and truly knowing their market. All they sell are notebooks, but they do such a brilliant job, they are able to charge up to 3x more than most brands, why? Because they know how to make useful products that are marketed perfectly for targeted audience. They are like Starbucks, specially for the creative types, where it’s not really about the coffee, it’s about the lifestyle, the social status.
No  iPhones, iPads and Note taking apps will ever be able to compete with their cool factor, because they know their audience and they know how ideas flow best – from brain on to paper and not on to a screen – at least not yet (their partnership with Evernote is trying to bridge that gap).
I personally like to use the double ring note with from Muji, they check all the boxes for me, dotted pages, hard plastic covers, spiral binding for me to keep a blank ink pen and even a relatively low price. The cheap price allows me to feel much more
Some amazing Moleskine notebooks