I’m Chi (Pronounced Chee), I’m a London based Product Designer with 18+ years in digital design, specialising in design strategy, product design, prototyping, and user research. My experience in coding further enhances my ability to streamline the entire product development process, ensuring the delivery of exceptional products.

Qualifications and Experience:

• Floww / Senior Product Designer 2022 – 2024
• IG.com / Senior UX Designer 2018 – 2022
• CompareGlobal Group / Senior UX Designer 2016 – 2018
• Business 3.0 (London)) / UX Designer [Contract]2015 – 2016
• bbi.io  / JS Developer & Project Manager [Contract]2015 – 2015
• Aroundhub.com / UX & Product Developer 2013 – 2015
• Bridge21 Publications / Digital Manager 2013 – 2014
• LightDigit / Co-founder 2011 – 2012
• Mixmedia / Associate Creative Director 2010 – 2011
• Cashcade / In-house Senior Web Designer 2005 – 2009
• Kent University / BSc Multimedia Technology & Design 2002 – 2005

Personal Projects

• Jar of Awesome – Building an iOS app with SwiftUI
  I’ve always been interested in coding, along with my interest to better understand Apple’s Human Interaction guidelines, I decided to learn SwiftUI to really immerse myself into their ecosystem. The result was launching my very own iOS app for storing positive events.
• UX Stamps – Physical rubber stamps for quick wireframing
  My first attempt at creating and selling a physical product with pleasantly positive results. What started off as a quick video of a prototype on Linkedin went on to sell $1,000 USD worth of units within days of soft launching an incredibly basic website with a paypal button. After selling hundreds of units, and equally many trips to the post office, I decided to sell the business. [Sold]
• GetFit.hk – Yelp.com for Sports and Fitness in Hong Kong, started as MVP experiment to solve my own problem. [Now closed]

Skills

The way I am

At 8 years old, We made a big move from Hong Kong to the UK. The language barrier forced me to become a keen observer and develop strong empathy. Navigating those feelings of helplessness and misunderstanding fuelled my passion for creating products that are clear, inclusive, and user-friendly.